EXPERIENCE
Razonia McClellan Public Relations
Intern
Account Coordinator
Agency Work
In my role at Razonia McClellan Public Relations, I serve as a pivotal member of the team and operate with the full trust in executing the responsibilities of a full-time practitioner. On a daily basis, my responsibilities include the organization and maintenance of media recaps, the construction of media lists based on client requirements, utilizing platforms like Cision, Muckrack, Hootsuite, and Excel and running social platforms. I have grown great skill in the art of media pitching, the creation of press releases and curating and manage social media content on behalf of our clients,
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When we onboard new clients, I am deeply engaged in comprehensive research endeavors aimed at really understanding their brand identity and the brand problems we must address. This ensures we establish a strong relationship with our client and meet their PR needs.
We have also put on many promotional events, like an extremely successful Charity Golf Tournament. In which I helped with the orchestration of promotional business events, promotional campaign oversight, volunteer recruitment, and the establishment of diverse community partnerships and sponsorships for the tournament's success.
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One of the most exciting releases as of recent, was a collaboration with a client and Stanley Tucci on a new cookware line released in Williams Sonoma. As I am a self-proclaimed foodie this was my favorite project as of late.
Sales Experience
At University Tees, I hold the position of Campus Manager, serving as a crucial intermediary between our customers, artists and operational teams. In this role, I have honed the art of customer relationship management, acting as the primary point of contact for our clients and assuming responsibility for their overall satisfaction while shaping their perception of the University Tees brand.
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Through this experience, I have cultivated a diverse skill set that includes adept problem-solving, meticulous time management, proficient multitasking, in-depth brand knowledge, and unwavering attention to detail. My role is highly self-driven, as it relies on a commission-based compensation structure, multitasking, and the utmost dedication and effort to achieve success. This experience has fostered an unyielding sense of determination, enabling me to navigate and surmount challenges and setbacks with the unwavering belief that every obstacle is an opportunity to achieve one's objectives. These qualities have allowed me to hit over $200,000 dollars in sales over the past three years. Being in a sales position has pushed me out of my comfort zone a LOT but gifted me a pretty impresive skillset.