RESEARCH SAMPLES
These samples showcase the different PR and communications research efforts I have accomplished. Research is the first step when in the initial steps of a new project or campaign and is vital to the overall success of said project or campaign. I adore the research process and the new insights and perspectives learned.
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Tecovas Customer
Review Research
This example showcases the research I did on the brand Tecovas. Throughout research efforts, I discovered their strengths and weaknesses of their customer service response on social media. I also did a deep dive on their social media engagement to help discover what did best and what they need to be pushing out more of to increase brand awareness.
Nontraditional Media Placements
This research involved finding new and unique areas to place advertisements. This really pushed me outside of my comfort zone and sparked my creative side. It is getting increasingly more difficult to stand out in the advertising world, so this was a really interesting research assignment that has sharpened my creative advertising and promotion mindset.
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Tecovas Social Media Audit
This was another part of my Tecovas project from above. For this assignment, I researched and followed Tecovas various social media accounts for two weeks. I also tracked how difficult their socials were to find, different CTA's used and their different social media tactics. When starting a new social media project or campaign, this sort of research is vital to know exactly what the brand needs and their social media strengths and weaknesses.
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Consumer Research
This research was over a specific generation Z target audience and the differing ways in which they consume media. This research was unique as it was focused on a specific audience and learning the best ways to market and target this audience through the use of social media.
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