Education
Aug. 2020- Dec. 2023
Texas Tech University
Major: Bachelor of Arts in Public Relations & Strategic Communication Management
Minor: Political Science
Awards & Honors
Presidents list, Fall 2020-Spring 2021 & Deans list Summer 2022
Work
Experience
Dec. 2020 - Present
May 2022 - Present
University Tees
Campus Manager
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Sold over $165,000 of apparel and promo items
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Possess strong communication skills working with and managing customer relationships
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Communicate customer ideas with artists to create high-quality products above the customers' expectations
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Achieved being the 3rd highest selling college campus in the company, along with my team
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Coordinate promotional events to promote and spread brand awareness
Razonia McClellan Public Relations
Account Coordinator
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Organize and keep media hit lists up-to-date
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Build media lists based on new clients location and customer base using Cision
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Create and distribute brand pitch emails and press releases
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Create social media content for various clients and schedule through Hootsuite
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Identify new client brand needs through research and analysis
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Organize promotional business events by sending invites, managing guest lists, promoting event, inviting volunteers and day of general administrative work
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Coordinate various aspects of annual SERVPRO Golf For Kids' Sake Tournament
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Establish various community partnership & sponsorships for SERVPRO Golf For Kids' Sake Tournament
Leadership &
Involvement
Nov. 2021 - Nov. 2022
Nov. 2022 - Present
Feb. 2023 -
Apr. 2023
Mar. 2022 -
Present
Sept. 2022 -
Feb. 2023
Student Government Association
Kappa Alpha Theta
Vice President Membership
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Managed a $30,000+ budget
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Executed planning various workshops and recruitment events
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Lead a group of 8 women on our Executive Recruitment Board and over 200 women during primary recruitment Promoted chapter moral and teamwork during all recruitment events
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Created social media calendar to ensure strategic social presence
Kappa Alpha Theta
New Member Director- Events
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New Member Director- Events December 2022- Present Manage a $25,000+ budget
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Plan and execute a bid day celebration, presentation ceremony, and initiation week activities
Stay organized with timelines and self-created deadlines
Take inventory of past event supplies such as apparel, promotional items and decorations
Act as risk prevention personnel day of events ensuring problems are solved and crises are prevented Update members on schedules and all event details
Tech Timeless Social Media Lead
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Creates a strategic social media plan to best portray the mis
sion and values of the candidates running -
Coordinated a month's worth of content to promote the candidates running on the Tech Timeless campaign team
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Leveraged Instagram and Facebook analytics to evaluate and determine success of the campaign
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Led a 1000+ overnight Instagram follower growth
Student Government Association
College of Media & Communications Student Senator
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Attend bi-weekly student senate sessions
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Survey COMC students on needs, wants and concerns to help create legislations based on our constituents wishes
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Collaborate on legislation that will benefit the lives of TTU students
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Communicate regularly with the student body on upcoming SGA events
Texas Tech Bullet Advertising Team
Promotions Team Member
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Texas Tech Bullet Advertising Team Lubbock, TX Promotional Team Member September 2022- February 2023
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Collaborated weekly with team members on new promotional events and partnerships for campaign Identified partnerships and influencer ideas that align with our brand image
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Thought creatively on new and inventive ideas that have not been seen in the advertising industry
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Ensured that all ideas are in line with research teams' discoveries